OFFLINE DAY — CONSULTANT SHEET
Integrated Offline Activation Plan (Generic Dutch Agency Approach)
1. Objective
Create a truly offline-first public day that is visible in the physical world, encourages participation, and demonstrates the value of disconnecting from digital dependency. The day should feel discovered in the street — not announced online.
Core goals:
- Make Offline Day visible in public space
- Encourage real-world participation
- Create playful confusion + discovery
- Offer activities that don’t require phones
- Include tabletop / analog game culture
- Enable municipalities, schools, and businesses to participate easily
2. Core Concept
“You Had To Be There.”
Offline Day is discovered physically. Posters, chalk markings, stickers, and human interaction guide people to analog experiences.
Tone:
- Friendly
- Slightly absurd
- Dutch directness
- Warm public design
- Low-tech but clever
Visual language:
- Bold typography
- Flat colors (orange, blue, cream, black)
- Hand-drawn icons
- Paper textures
- Silkscreen / risograph feel
3. Offline Media Toolkit
Street-Level Visibility
- A2 Posters in shop windows
- Bus stop posters
- Temporary mural walls
- Sandwich boards outside cafés
- Chalk arrows on sidewalks
- Paper flags across streets
- Window vinyl “Vandaag Offline”
Guerrilla Micro Media
- Small stickers: “Even Offline”
- Tiny map cards (no QR codes)
- Printed mini zines
- Paper bookmarks
- Matchbook flyers
- Postcards left in cafés
- Analog event wristbands
Human Media
- Volunteers with paper maps
- Info tables in squares
- Street hosts with megaphones
- Analog stamp collectors
- Roaming tabletop game ambassadors
4. Offline Activity Program
A. Tabletop Game Day (Core Anchor)
Public analog game festival across city squares.
Activities:
- Board game tables
- Chess park
- Domino tournament
- Card game corners
- Dungeons & Dragons intro tables
- Puzzle solving tables
- Cooperative giant board game
- Analog trivia stage
Atmosphere:
- Wooden tables
- Paper scoreboards
- Handwritten signs
- Mechanical timers
- Analog bells
Participation mechanic:
- Visitors receive a paper game passport
- Each game = stamp
- 5 stamps = free coffee / badge / sticker
B. “Lost Without My Phone” Mini Theater
Small comedic installations:
Example:
A man in corner holding phone:
“But… then how do I know where I’m going?”
Nearby:
- giant printed map
- people pointing directions
- volunteer “human navigation”
Purpose:
Playful commentary on digital dependency
C. Offline Discovery Trail
City-wide walking experience
Participants receive:
- printed fold-out map
- stamped checkpoints
- hidden micro activities
Stops include:
- silent reading bench
- drawing table
- analog photo booth
- street ping pong
- puzzle wall
- community message board
D. Analog Skills Workshops
Short drop-in sessions:
- Learn to fold paper maps
- Write postcards
- Draw comics
- Play classic card games
- Letter writing station
- Zine-making table
- Origami table
- Calligraphy corner
5. Poster Messaging Examples
“Vandaag Offline. Spreek iemand aan.”
“Geen batterij nodig.”
“Je weet de weg nog wel.”
“Bel aan. Niet op.”
“Scroll later. Leef nu.”
“Zie je buiten.”
6. Physical Deliverables
Print Set:
- A0 hero poster
- A2 street poster
- A5 flyer
- pocket map
- sticker sheet
- tabletop signage
Event Materials:
- paper passports
- stamp kit
- table numbers
- analog scoreboards
- chalk kit
- directional arrows
Merch (optional):
- enamel buttons
- fabric badges
- tote bags
- paper hats
- rubber stamps
7. Participation Partners
Municipality:
- street permits
- squares
- signage support
Cafés:
- host game tables
- offer stamp reward
Libraries:
- reading stations
- quiet rooms
Schools:
- student volunteers
- game design contributions
Bookstores:
- tabletop selection
- demo games
Design studios:
- poster creation
- zine printing
8. Communication Strategy (Offline First)
Phase 1 — Tease
Stickers appear:
“Even Offline”
Phase 2 — Reveal
Posters:
“Zaterdag — Offline Dag”
Phase 3 — Direction
Chalk arrows in streets
Paper flags
Window signage
Phase 4 — Day Of
Human guides
Paper maps
Analog announcements
9. Visual Installation Ideas
- Giant paper map wall
- Public chess carpet
- Long communal table
- Analog scoreboard tower
- Stamp passport station
- “Phone parking” box
- Postcard writing bar
10. Success Metrics (Offline)
- number of stamps used
- passports handed out
- tables occupied
- partner locations involved
- posters placed
- people staying >20 min
Optional (post-event online recap only after event)
11. Budget-Friendly Version
Minimum viable Offline Day:
- 20 posters
- 200 flyers
- 5 tables
- 1 chess set
- 1 stamp
- 1 volunteer
- chalk arrows
This already creates presence.
12. Ideal Experience
A person leaves home.
They see:
- sticker
- chalk arrow
- poster
- people playing games
They approach.
They receive a paper map.
They join a table.
They forget their phone.
Mission accomplished.