RABBIT DURING THE FOX HUNT
Full Franchise Bible
Format: Animated series / Graphic novel / Game / Merch universe
Visual Identity: Red, Green, Blue ballpoint graffiti sketch style
Tone: Coming-of-age + surreal urban fairy tale + chase adventure
1. Core Premise
A 13-year-old schoolboy is suddenly transformed into a rabbit inside a giant metropolis where an organized fox hunt is already underway. The hunters believe the rabbit will lead them to the fox — a mysterious fox-woman moving freely across rooftops.
He is not imagining it.
He cannot change back.
And the hunt never stops.
2. Main Themes
- Growing up too fast
- Being hunted by expectations
- Identity transformation
- Urban survival
- Trust vs fear
- Friendship in strange places
- Curiosity vs danger
- Childhood imagination becoming real
3. Target Audience
Primary:
- 12–18
Secondary:
- Indie animation fans
- graffiti/street art culture
- coming-of-age storytelling fans
- surreal animation audience
4. World Overview
The city is divided into ecosystems.
Sky Layer
Birds, drones, cranes, towers
They watch everything.
Rooftop Layer
Cats, fox movement, safe paths
Hidden graffiti routes
Street Layer
Dogs, people shadows, vehicles
Danger zone
Underground Layer
Rats, worms, forgotten tunnels
Secret travel network
Micro Layer
Ants, insects, small helpers
Invisible allies
5. Transformation Rules
- He cannot speak human language anymore
- Animals understand him
- Humans appear as giant silhouettes
- Graffiti can become temporary portals
- Night = safer
- Day = hunt intensifies
- The fox can move between layers
6. Main Characters
The Rabbit (Protagonist)
Age: 13
Species: Human → Rabbit
Personality:
- curious
- cautious
- empathetic
- observant
- creative problem solver
Abilities:
- fast runner
- small spaces
- heightened hearing
- instinct navigation
- graffiti activation (later)
Weakness:
- fear
- loneliness
- still learning
Arc:
Child → survivor → guide → symbol
The Fox (Foxy Lady)
Age: unknown
Species: Fox / human hybrid presence
Personality:
- calm
- clever
- mysterious
- playful but serious
Abilities:
- rooftop navigation
- invisibility in crowds
- manipulation of hunters
- knowledge of the city
Role:
Guide / target / protector / possible cause of transformation
She never fully explains herself.
Spraycan
The shouting spraycan becomes a living character.
Personality:
- loud
- rebellious
- sarcastic
- energetic
Abilities:
- paints temporary doors
- marks safe paths
- distracts hunters
- creates illusions
Role:
Comic relief + survival tool
7. Animal Factions
Dogs — The Hunters
Track scent
Work in packs
Loyal to the hunt
Symbol: discipline
Cats — Rooftop Guardians
Independent
Silent observers
Sometimes help
Symbol: neutrality
Rats — Information Dealers
Know everything
Trade memory for knowledge
Symbol: underground truth
Birds — Sky Watchers
Report movement
Control airspace
Symbol: surveillance
Ants — The Collective
Work together
Build bridges
Guide silently
Symbol: community
Bumblebees — Messengers
Carry signals
Follow colors
Symbol: intuition
Worms — Tunnel Builders
Underground shortcuts
Symbol: hidden paths
8. Mythology
The Fox Hunt happens cyclically.
Every cycle:
- A fox appears
- A rabbit appears
- The city reorganizes
- The hunt begins
No one knows why.
The rabbit is always unexpected.
9. Season Structure
Season 1 — The Hunt Begins
Rabbit learns survival
Meets factions
Sees Fox
Escapes hunters
Finale: He saves the fox once
Theme: fear
Season 2 — The City Expands
New districts
More hunters
Rabbit learns graffiti portals
Fox disappears temporarily
Theme: independence
Season 3 — The Origin
Rabbit learns past hunts
Multiple rabbits existed
Fox may be immortal
Theme: identity
Season 4 — The Reversal
Rabbit becomes guide
Hunters start doubting
City shifts
Theme: growth
Season 5 — The Choice
Rabbit can return to human form
Or remain in the world
Theme: becoming
10. Episode Examples
Episode 1 — The Bell
Transformation begins
Dogs chase
Episode 2 — Rat Market
Trade for map
Episode 3 — Rooftop Shadow
First fox sighting
Episode 4 — Ant Bridge
Crossing impossible gap
Episode 5 — Crane Watch
Sky patrol escape
Episode 6 — Cat Alley
Neutral territory
Episode 7 — Bee Signal
Color-coded rescue
Episode 8 — Underground
Worm tunnels
Episode 9 — Spraycan Awakens
Portal graffiti
Episode 10 — The Fox Hunt Peak
Hunters surround city
11. Visual Style
Ballpoint pen only:
- red
- green
- blue
Crosshatching shadows
Loose perspective
Sketchbook motion lines
Graffiti icons
Handwritten typography
Everything looks:
drawn during class
12. Logo System
Rabbit head symbol
Fox tail symbol
Spraycan icon
Crane skyline
Ant line pattern
Used for:
stickers
merch
episodes
branding
13. Merchandising
T-shirts
Sticker packs
Sketchbooks
Ballpoint pen sets
Graffiti toy spraycan
Rabbit hoodie
Fox pin badges
Art posters
14. Game Adaptation
Genre:
Adventure stealth exploration
Player:
Rabbit
Mechanics:
Hide
Run
Use graffiti portals
Talk to animals
Avoid hunters
Map:
Open city sectors
Goal:
Find the Fox
15. Comic Format
Black & white base
RGB ballpoint accents
Loose panels
Sketchbook margins
Graffiti chapter titles
16. Animation Style
Hand-drawn look
Moving crosshatching
Limited palette
Ink jitter animation
Urban ambient sound
17. Core Emotional Hook
A kid becomes small
The world becomes big
Everyone is hunting
Only one fox understands
He doesn’t know why he’s here
But he must keep running
18. Taglines
“The hunt already started.”
“He didn’t draw the rabbit. He became it.”
“The fox knows the way out.”
“Run. Hide. Grow.”
“The city hunts.”